A new talent CRM built for GSuite


Agave was designed to be the fastest modern hiring platform on the market. The company was targeting B2B sAAs startups looking for an alternative from the established but expensive ATS systems.

The Agave team came to Turtle with several goals in mind:

- improve overall IA and UX, specifically 4 features:
- Candidate overview
- Nurture sequence for email nurture campaigns
- Candidate pipeline and stage dashboard
- Price calculator for marketing website
- improve accessibility

- improve app architecture


Product Strategy

UI Design

UX Design

The Solution

We started with an audit of the existing app with a list of improvements. We then jointly agreed to the priorities for the first design sprint.

- We improved the entire customer journey started from the quote process to onboarding
- Refreshed the UI styles to adhere to AA accessibility standard with improved contrast and interactions

The Results

The Agave team was happy with the new design and excited to launch. However, the company decided to pursue another direction and has since pivoted to focus on a launching a virtual office experience. Check them out here!

More Work

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